In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.
In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.
In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.
In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.
In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.
Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.
Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.
Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.
In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.
In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.
In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.
In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.
In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.
In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.
In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.
In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.
In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.
In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.
In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.
In part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.
John Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast.
In this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate.
In this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future.
In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.
In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow