In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.

In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.

In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.

In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.

In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.

In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.

In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.

In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.

In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.

In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.

In part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.

John Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast.

In this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate.

In this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future.

In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.

In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow

There’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it.

Understanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site.

Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.

Advertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive.

In this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.